Pay Per Click (PPC) Management
What is Pay Per Click (PPC) Advertising?
Pay Per Click (PPC) is an internet advertising model that puts an advert on the search results above the top ten results, also there are 10 listings down the right hand side of the page. You only ever pay when someone clicks your advert and then the click results in the user going to your website page that you have chosen to direct them to. You pick keywords and phrases and select the price you are prepared to pay for a click. Some search engines give the top results for the highest bidder, however Google AdWords uses a complicated algorithm that is more than just price per bid but based on quality score and relative content on your site ensure a better consumer experience.
How you benefit from a Pay Per Click (PPC) advertising campaign?
A well-managed PPC advertising campaign is an invaluable form of online marketing which will steer targeted traffic directly to your services as PPC listings are upfront and visible, putting your business in touch with consumers who have searched for the products or services that your business offers. Having already searched the correct keywords, these consumers arrive at your website as potential customers and not just browsers.
A well run PPC campaign offers you genuine transparency, allowing you the freedom to measure the success and in turn maximise your return on investment.
If your business needs traffic fast to generate business or leads PPC is the quickest form of directed advertising there is. Many companies build their whole business around PPC because they can get traffic at affordable rates and make profits from that traffic.
SEO Dudes provides a results-driven approach, applying specialised knowledge and experience to create a bespoke campaign to provide our customers with targeted traffic specifically to suit their requirements.
How we manage a successful campaign?
- We run the entire campaign from the outset, alleviating man-power pressures on your business and, applying vast amounts of knowledge and experience to all stages of the campaign process, right from the creative planning of a completely bespoke campaign specifically for you.
- SEO Dudes dedicated specialists (that have been trained by Google to run AdWords effectively) do vast amounts of research to help find the correct keywords to help channel potential customers and not just browsers directly to you. As we manage campaigns across many varied sectors including; the travel industry, retail, finance, home improvement and leisure sectors we therefore have the experience to provide a great return on investment regardless of which industry.
- By writing the correct Ads to get people clicking and increasing your click through ratio Google rewards you with higher position ads at a lower price than someone else. Google score ads based on how relevant the ad is to your site and the better click through ratio you get they give you lower click costs. Our specialists can compile the adverts for your campaign to ensure they reach the maximum potential.
- SEO Dudes have the correct and most up-to-date software and a team of AdWords specialists to manage your campaign for you. All you do is pay for your clicks and pay a small proportion of your monthly AdWords spend. In the majority of cases they will save you more money than the percentage you pay in fees and will get your Ad Campaign running almost instantly.
- The production of detailed reports on your specific campaign that will provide complete transparency, a bespoke client area provides you with direct access to all of your PPC reports.
