What is Reputation Management?

Search Engine Reputation Management also known as SERM, is a process to remove negative listings and results relevant with either an individuals brand name or a corporate brand name. A reputation takes years to earn and costs vast amounts of money in advertising and branding and can be destroyed online in just a few minutes with a bad review or article on a blog.

SEO Dudes have undertaken the complex task of SERM by fusing together the knowledge that our Search Engine Optimisation (SEO) specialists have, combined with traditional PR and communications expertise, to rectify issues we are aware that many corporate and individual clients face within the fast-paced digital media space online.

The process of SERM that is undertaken by SEO Dudes will manipulate, repair, revise and enhance the organic search engine results found within major search engine sites such as Google, Bing and Yahoo, to ensure that your personal or corporate reputation is managed more effectively across the internet as well as within social media sites.  This process allows you to, more actively, participate and to have a more prominent influence in managing your online reputation, whilst allowing our team of specialists to use their experienced methods in project management and technical expertise to do the hands-on work on your behalf.

How important is Reputation Management?

Major search engines such as Google, Yahoo and Bing have now become the gateway communication tool in consumers access, as a result, many individuals and corporate reputations have faced crisis point with managing any negative reviews or blogs, with poor perception online revenue is lost. Search Engine Optimization has lead the way forward in positive branding and with a fusion of traditional PR methods being adopted, it has become the ultimate way in dealing with protecting an uncompromised reputation, therefore avoiding these disastrous effects.

The process of Reputation Management adopted by SEO Dudes.

It is a complex process in firstly analysing a persons reputation, in order that the correct methods can be used to manage a positive reputation.  Stakeholder analysis will be done on your individual name or corporate branding, thus providing statistics on which URLs holds percentages of conversation on your branding name and the credibility of each of these conversations.  Meta data analysis will also be done on keywords which are relevant for your branding, allowing our specialists to gauge where each of the conversations are, what their credibility is and how many are on each of your keywords. Each of these keywords will have analysis to provide us with an overall idea on whether the sentiment is negative, neutral or positive.  This analysis is completed on the Top 20 Organic Listings and a lot of the analysis will be manual as well as automated, but provides a thorough basis of all the work that can be done to manipulate the Search Engine results for your branding.

Each of our Clients has monthly updated reports to show you how your reputation is being managed by our specialists to ensure that they can be proactive in directing their reputation management.  Please contact us to speak with one of our Reputation Management Specialists.