What is SEO?

Search engine optimization (SEO) is the process used to improve the position of a website or a web page in search engines via the “organic” or natural” search results in Google, Yahoo and Bing.

These results are the listings that are below the PAY Per Click (PPC) listings. The first three listings above these are Google AdWords paid for listings and the ten listings down the right hand side are paid listings as well. This was the way Google chose to produce revenue from their search engine. Once you have achieved natural un-paid listings you do not pay for the clicks you receive, meaning all your traffic to your website or webpage receives is free of charge.  This is why its imperative to have an experienced team of specialists managing your SEO

Other forms of search engine marketing (SEM) come from target paid listings. In general, the higher on the page you are positioned, and more frequently your site appears in the search results list, the more visitors it will receive. Although paid listings can always provide a website with a good presence on the internet SEO is the new way to provide a good presence through the natural listings.

Where SEO came from?

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Because of how Google worked showing the most relevance of the listings this attracted a stream of viewers and high market share within the search engines.

Googles founders Page and Brin developed PageRank to avoid the kind of manipulation seen in the early search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the search engine, and these methods proved similarly applicable to gaming PageRank.

Search Engine Optimization (SEO) was born and so here we are:

SEO Dudes

Our SEO Dude specialists understand the vital importance of Search Engine Optimization to each and every business. Their knowledge is hugely valuable in the industry and all of our staff are qualified to help you get where you need to be! Optimizing a website may involve editing its content and HTML code (known as on page optimization) and associated coding to both increase its relevance to specific keywords. Also off page optimisation is increasing the number of relevant backlinks or inbound links to a site creates trust and authority in the search engine.

To gain a prime ranking position which will obtain the maximum traffic is a time consuming task, hence the reason for outsourcing to specialist expertise, when it is considered that the URL which holds the number 1 position in Google attracts 63% of all the visitors it is clear why the desire for quality SEO management is there for all businesses.

With 10 years of knowledge and experience, SEO Dudes have sincerely fine-tuned our optimization techniques and have ranked sites at the top of search engines for some very difficult keywords so however big the challenge our specialists will be pleased to embrace it.  Our SEO technicians are constantly improving on SEO techniques to ensure they are the best SEO in the market and have the best training, skills and tools which are passed on to you to ensure we maximize your results and your return on investment.

Our specialist SEO analysts will assess your website FREE OF CHARGE to determine the areas where we can help improve your position in Google and help drive more traffic to your website so please do not hesitate in contacting us with any of your queries.